Blog: When disaster strikes – how to make your donation count
The impact of the flash floods that tore through northern Nepal on 26 August, or the magnitude 7.4 earthquake that devastated western Colombia, can be difficult to watch.
News of the lives lost, the injuries sustained and loved ones still missing as well as communities left without homes, clean water or medical care often makes us want to do something to help.
Whether it is a natural disaster, humanitarian crisis or local emergency, knowing the most effective ways to provide support can make a real difference.
To help you take the next steps, this blog outlines simple ways to maximise the impact of your support and ensure that assistance reaches those who need it most.
Think about what’s really needed
It’s important to listen to what is needed. When we see people struggling, it’s natural to think about donating clothes, food or other supplies, particularly when we see homes destroyed and livelihoods lost. However, in most disaster situations, especially during the first few weeks of a response, financial donations are usually the most effective way to help.
Cash donations give humanitarian organisations the flexibility to provide exactly what is needed, when it is needed. They also help support local economies by allowing essential goods and services to be purchased locally, rather than transporting items that may not be suitable or required.
By contrast, unsolicited donations of goods can sometimes create unexpected challenges. Transporting, storing and sorting items can take valuable time and resources away from emergency relief efforts. That's why charities often recommend donating money unless they have specifically requested certain items.
For those wishing to support victims of disasters and crises such as the Nepal floods, donating to reputable organisations already providing humanitarian assistance on the ground is one of the most effective ways to help. For example, the International Federation of Red Cross and Red Crescent Societies (IFRC) has launched an appeal to support those affected in Nepal.
Choose trusted organisations
In the aftermath of a disaster, many organisations and appeals emerge, all seeking support. Before making a donation, take a few moments to ensure the organisation is legitimate.
Look for organisations with experience in responding to emergencies and a proven track record of delivering aid where it is needed most. Established charities often have local partners and networks already in place, allowing them to respond quickly and effectively.
A few simple checks can help.
- If the charity is registered, verify their name and registration details through the relevant charity register.
- Donate through the organisation's official website whenever possible.
- Look for clear information about how funds will be used.
- Choose charities with a strong reputation and transparent reporting.
Be wary of scams
Sadly, disasters can also create opportunities for fraudsters. Whenever a major emergency makes headlines, scammers often try to take advantage of people's goodwill. They may create fake websites, social media campaigns, emails, text messages or phone calls designed to collect donations that never reach those in need.
Some common scams.
- Fake charities - Fraudsters create organisations with names that closely resemble well-known charities, hoping donors won't notice the difference.
- Crowdfunding fraud - Fake stories and stolen images are sometimes used on social media and crowdfunding websites to encourage donations.
- Phishing messages - Emails and text messages may claim to be collecting emergency funds while attempting to gather personal or financial information.
Donate safely
If you're planning to donate, a few precautions can help ensure your money reaches genuine relief efforts.
- Donate only through trusted and verified channels, such as the charity's official website.
- Be cautious of unsolicited requests for donations, particularly those received through social media, email, phone calls or text messages.
- Avoid clicking on links in unexpected emails or text messages, even if they appear to be related to the disaster.
- Make sure the charity or fundraising appeal is genuine before sharing any personal or payment information.
- If in doubt, take time to research the organisation before making a donation. For example, check whether the charity is registered and verify its charity registration number, where applicable. If you are still unsure contact the organisation directly to verify the appeal.
Every donation matters
Disasters such as the recent floods in Nepal remind us how quickly lives can be turned upside down. The good news is that even small donations can make a difference.
By supporting trusted organisations, giving what is needed and staying alert to scams, we can help ensure our generosity has the greatest possible impact on those who need it most.
Ann Breslin
Policy development and research manager
Charity Commission for Northern Ireland