Public trust and confidence in charities research
Did you know that one of the biggest factors influencing the public's trust and confidence in charities is that the organisation does what it says it will?
According to new research from the Charity Commission for Northern Ireland, 87% of respondents marked 'doing what they say they will do' as a major factor that influences their trust in a charity.
The research, conducted by an independent agency on behalf of the Commission earlier this year, gathered the views of 1,500 adults on issues including:
- their perception of charities
- levels of trust and confidence in charities
- what influences that trust and confidence
- how they have supported charities during the pandemic
- the importance of charity regulation
The full research report is available below
You can view a recording of the research launch on YouTube at: https://youtu.be/efPqKs6LB0w
The Commission will also be publishing snapshot overview reports in coming months, condensing some of the key findings. The first two snapshot reports, entitled Overall trust and confidence in charities and charity regulation, and Drivers of public trust and confidence in charities, are available below.